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Imagine every turn of the page becoming an opportunity for branding with just a bookmark. Leaving a lasting impact can feel like an uphill battle, as the usual marketing material often blends into the backdrop. Custom printed bookmarks are a unique way to keep your brand front and center. These are simple yet effective tools to boost visibility and constantly remind potential buyers of your label. Partner with CPP Boxes and design bespoke markers that keep it in the spotlight.
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A well-known brand is likely to make a sale compared to a lesser-known one. This is why firms tend to put a lot of effort and money into branding. Custom bookmarks are quite flexible, as they can be made in any size and shape and printed with any color, text, and design.
The reason we are talking about how these markers can be tailored is that their versatile nature will help you enhance the visibility of your label without spending a lot of money. They open up avenues for a more personal form of branding without any distraction.
Businesses can use techniques like digital or offset printing to imprint their brand messages or logos on personalized bookmarks. On top of that, they can make these elements pop by creating color contrast or a spot UV finish. This will make your custom marker a mini advert for your label, and every time a client opens up the book, it will be the first thing they’ll see.
Since we are talking about the outer print of the marker, digital printing is the best if you intend to order a small quantity. On the other hand, offset is ideal if you plan to order custom bookmarks in bulk.
Client retention is an arduous task, and the usual methods often prove to be futile. Custom markers, on the other hand, can prove to be a meaningful way to engage customers. As stated, these bookmarks can be changed in any way a firm wants. Using their tailored nature, brands can print elements like QR codes linked to their website or valuable info to drive traffic to their site and foster a connection with the client.
For example, a real estate firm can offer these custom markers as part of a welcome package to new homeowners. Each bookmark can have personalized messages or tips for the new denizens of the house. They can even use a QR code linked to a digital guide letting them know about their new neighborhood and homeowners association (HOA) rules and regulations. This will keep the client engaged with the brand in some way and make it easy for them to remember it for any future real estate business.
A business has to keep its operating costs in check to maintain a good retail price for its goods or services. That is why they are constantly struggling to cut costs to boost their profit margins. Custom markers can help them reduce their overall expenses, and here is how they achieve it:
The cost of marketing your goods or services can be an expensive affair, and the standard methods can take up a major portion of your budget. However, without promoting your business, you can’t expect clients to know what services you are offering. Small brands have to work within a limited budget and must come up with marketing strategies that don’t cost an arm and a leg. Custom printed bookmarks are the answer to this issue, as they can work as an effective and low cost marketing tool, and here is how:
Each industry or business has a specific target audience. The only way for them to be successful is to promote their services or goods to their exact clientele. To that effect, custom markers can be designed to cater to a specific demographic. Whether it is a new product or an informative piece at an event, custom bookmarks can be tailored to all your marketing needs.
Case in point: a publisher is releasing a new book or novel, but without any exposure to the market, it can’t expect sales. This is where custom markers come in as a precise promotional tool.
The publisher can print QR codes and distribute the bookmarks at the launch event or bookstores. The code can be linked to a website providing an outline of the premise or give access to the first few pages of the volume to get readers involved. This will get them interested in their book and drive sales.
As stated, custom markers can be used as a low cost alternative to standard marketing practices. Take the above example, how much do you think it would cost a small firm to print and distribute bespoke bookmarks to market their services or products? The answer is, not much. These markers are a smart and ideal way to promote their brand or business due to the low per unit cost of making them.
The impact of climate change has been profound, which has intensified the debate around global warming and the adoption of green initiatives. All this commotion has led to a shift in buyer habits and how business is done. A lot of firms have made sustainability a part of their values, and customers prefer to do business with brands that have adopted green initiatives. Custom printed bookmarks can help businesses get a step closer to their sustainability goals.
With expert craftsmanship, we offer custom solutions that elevate your brand’s presence. Our custom printed bookmarks are not only crafted to draw client attention but also to build a lasting connection. CPP Boxes offers free design support and a fast turnaround on large orders. Also, our minimum order requirement starts at 100 units. Contact us at info@cppboxes.com and turn every page into a branding moment.