Unlock Profits with Custom Shoe Boxes

Why Custom Packaging is Necessary to Make a Mark in the Footwear Industry?

The shoe industry is one of the most fiercely competitive sectors in the retail market. There are thousands of local and international brands that target Americans. Interestingly, they are also the second largest shoe buyers in the world, following China. When the demand is high, the supply is greater, allowing more brands to join the industry.

This leads to tough competition among brands, making it necessary to constantly improve to stand out in the market. This is why you see that the shoe industry has revamped itself in the last couple of decades. More and more designs, made from various materials, for different purposes are now available. There are even electric shoes that keep your feet warm during winter or cool in summer. Along with these trends, the way brands pack shoes has also evolved.

The standard brown boxes are no longer wanted by buyers. They want high-end, fancy, and durable packaging that provides them an upscale shopping experience and keeps their valuable goods safe when not in use. This is where custom shoe boxes come in. They elevate the overall shopping experience by satisfying buyers.

Come to think of it, what will make your buyers happier? When they receive their favorite goods in a custom printed shoe box made as per the size and shape of the footwear, or a brown box that is either too big or too small? The answer is quite too easy to guess.

Many footwear brands also sell socks, shoe care products, insoles, and laces. Among them, socks are the costliest, and buyers are quite peculiar about them. Brands using custom socks boxes for their products like stockings and hosiery can further elevate the shopping experience of buyers.

Custom Shoe Boxes to Draw Buyers

You may be thinking that how these boxes can attract buyers? Isn’t it an irony that something most buyers will throw away after reaching home can be used to grab the attention of buyers? Well, the answer is a bit different. The latest trend in the industry is that shoes are displayed in their boxes or on top of them. This is even more relevant for luxury brands selling designer footwear.

Suppose your shoes are placed at a retail store or a supermarket, competing with tens of other brands. If your box appears nicely designed and resonates with the buyer’s purchase intent, he or she will surely check it out. So adding the right colors, fonts, graphics, and artwork as per the target market can make a lot of difference.

For example, if you are selling shoes for kids, going with cartoon images will make them fall for it. Shoes designed for athletes and packed in boxes with images showing agility and athleticism will inspire them to see your offerings. Further, high heels packed in boxes with a design that conveys feminine power can create hype among the buyers. These are all fine examples of personalized shoe boxes, made to create a desire for products in a particular segment of buyers.

Shoe Packaging Boxes and Goods Safety

Consider the top brands like Nike, Adidas, Puma, New Balance, Jimmy Choo, Gucci, and Prada. They don’t just sell shoes, but deliver experiences, and make connections with buyers that ensure repeat buying. It must not come as a surprise that all of these brands pack their shoes in sturdy and elegant packaging.

Since most buyers have around 4-5 pairs of shoes, which they wear after some time or as per the occasion, the box works as a safe housing when a particular one is not in use. Buyers consider the quality of the box while making a purchase to ensure that their costly shoes stay safe.

CPP Boxes ensures that its boxes serve this purpose and affirms that your brand gets the best of the packaging. Our boxes are tailored with the best designs that not only serve as a brand statement but also keep the shoes safe right from the point when they leave the warehouse and reach the buyer's home.

Custom Shoe Boxes for Marketing

By far we know that shoe packaging boxes attract buyers, boost brand appeal, and keep the products safe. But what about using them as marketers? Sounds appealing, doesn’t it?

To use these boxes as your brand ambassadors, brands have to get into the nitty gritty of their design. They have to ensure that the brand’s marketing elements like name, logo, colors, tagline, and story are used strategically on the custom printed shoe boxes. This will help put the brand’s name in the buyers’ minds, ensuring repeat buying, and positive referrals and reviews.

Speaking about reviews, brands must not ignore the importance of good packaging in the realm of online shopping. The shoes’ boxes are the first point of contact between an online buyer. If the quality of the box is great, it instantly raises your brand’s image in the mind. Combined with good-quality products, these two can do wonders in helping your brand earn positive tags and reviews in the online world.

Different Types of Custom Shoe Boxes

Shoe box packaging can be altered to give different shapes and designs. These variations allow brands to select the best type of box as per the type of shoes they are selling.

• One-Piece Box: Made of a single sheet of paper, it is the best choice when looking for cheap custom shoe boxes.
• Lid & Base Box: Often built with thick paper, it is ideal for costly designer shoes. It is a great option when you want custom shoe boxes with logos.
• Sliding Box: Consisting of a sleeve and tray, this box is best to attract the buyer’s attention during a display.
• Pyramid Style Box: The most unusually designed box for shoes, it's a nice way to make onlookers notice your brand.

Which Materials can be used to Make Shoe Packaging Boxes?

The retail boxes for shoes can be made from different materials. CPP Boxes delivers these boxes made from the following materials.

• Cardboard: It is used to pack lightweight shoes such as sneakers, loafers, sandals, flats, and those made from canvas. Cardboard is made from stiff paperboard, making it lightweight but sturdy enough to keep the contents inside during shipping and storage.
• Kraft: Most brands use shoe boxes made from Kraft to pack boots, joggers, and high heels. Since Kraft is made from soft wood pulp, it is often used by brands to create an eco-friendly image in the market. Using it aligns with sustainability goals and appeals to the eco-conscious segment of the buyers.
• Corrugated: This one is best for heavy-duty shoes like work, hiking, and winter boots. Since it is made from multiple layers of paper pressed together, these boxes are ideal to protect boots from external threats like heat, moisture, and the weight of other boxes during shipping.

Take the First Step towards High Sales Volume with CPP Boxes

Find the right fit for your shoes by packing them in high-quality shoe packaging from CPP Boxes. Whether you are looking for custom shoe boxes at wholesale rates or an affordable 100-box order, we have got you covered. Contact us at info@cppboxes.com and let us handle all your packaging woes.