Custom Lipstick Boxes Guidebook - A smart and advanced way to pack

All and sundry know that lipstick is not only a product of cosmetics but much more than that, and girls and ladies wear lipsticks as a statement of style. However, for lipstick brands, it is very important to create a memorable and impactful image for their products. That is the reason lipstick packaging plays a key role in both protecting the product and building a positive brand identity. In this way, the brands can easily drive more sales for their lipstick. In addition to this, we all know very well that without appealing to the emotions of consumers, generating sales is a herculean task. So, customized lipstick packaging design is the first point of interaction with the customer. However, custom lipstick boxes are a unique and well-executed way to make all the difference in your products and others in a crowded marketplace. 

So, in this guide, we will explore the various aspects of lipstick packaging together. These features include various options related to design and materials that help customize lipstick boxes. Add to this, it is also important to go with custom designing as it makes it possible for brands to annex the branding features to their product outlook. On the other hand, these features also help differentiate products on the cosmetic retail shelf.

Importance of customization in the cosmetic world and lipstick packaging

There are a number of functions for which any product box is created. The very initial and core function of packaging for which it was generated is product protection. There was a time when only a few brands were in the market. At that time, brands used standard-looking boxes just to protect their products. However, with the passage of time, packaging has become important, and brands have started using it as their branding agent. The clear canvas of lipstick boxes allows the brands to portray their positive brand image. So, it's totally up to brands to draw a positive brand experience. Here are a few key points that showcase the real importance of custom lipstick packaging at the current time. 

• Protection of lipstick kits and bullets

As already mentioned-above that the lipstick packaging boxes are designed to protect the lipstick kits and bullets from various harmful environmental factors such as heat, moisture, and light. Such things badly impact the shape of lipsticks and also degrade the formula.

• Convenience in storing, presenting, and handling

The cardboard lipstick boxes are really practical and come with easy-to-use mechanisms for instance twist-up tubes or click-lock features. So, such features provide convenience of storing and handling these lipsticks. 

• Brand identity and custom printing

We all know that the design, color theme, artwork, and feel of the packaging are profound sources that communicate the brand's personality to the audience. However, these elements also provide a specific type of experience as well.

• Provide an attractive appeal to lipstick boxes.

There are some brands who use packaging as their branding asset. Because great packaging will easily attract the mob of customers. That is the reason this sort of packaging helps products to stand out on the cosmetic outlets.

• Sustainability is now in your hands.

The customization allows the brands to think more anxiously. So, now the power is in the hands of the brands that can easily exhibit their environment-friendly image. Moreover, nowadays, consumers are looking for eco-friendly packaging as they are concerned about the harmful impact of other packaging materials. 

Amuse your audience with trendy packaging designs for lipsticks

It is the era where styles and beauty are admired by the consumer, and to make lipstick more adorable, packaging plays a crucial role. It is not only limited to the outer covering of the products but also works as an influencer. For all these reasons, brands have started customizing lipstick packaging with the following features:

• Add the brand details with custom fonts.
• Use metallic and brand-specific color contrast.
• Use the specific shades of lipsticks.
• Add details and instructions. 

These things make the image of the product more positive and help the brands to win the attention of the viewers. These features also let the customer know about the brand's belonging to these products. When it comes to packing cosmetic items, then, all these things are valued more. Similarly, lipstick brands need personalized lipstick boxes for their products. 

From where to start the customization

Now, as a brand, it is time to think about where you need to start the customization of the lipstick boxes. So, the customization process of lipstick packaging involves the following steps.

• Choosing materials
• Colors
• Shapes 
• Additional features 

These are the features that create a unique and distinctive identity for your products and brand. Due to this reason, here we discuss the steps that are involved in the customization process of lipstick packaging:

Material selection for custom lipstick boxes

Basically, the material used for lipstick packaging plays a key role in both protection and amazing display. Some popular material options include. 

• Cardboard 

Often used for the custom lipstick box or big size storage carton for lipstick is the cardboard. This material has so many qualities like it is light in weight and easy to mold. These features make this box favorable for custom printed lipstick packaging.

• Paper material

The most lighter and printable form of packaging material is paperboard packaging. This material is also recyclable as it is an eco-friendly option.

• Kraft material

We already discussed above that nowadays the consumers increasingly prefer sustainable and biodegradable materials like bamboo and Kraft. The Kraft material is extracted from wood pulp and that is the reason it is easy to recycle and even dump. 

• Corrugation material

Most robust and high-strength material among all other materials are corrugation. And big size storage cartons for lipsticks are made from this material. 

Designing that grants the real distinction.

After the industrial revolution the printing technologies just revolutionized the art and display of the packaging products. Similarly the lipstick boxes also become more informative and attractive. There are a number of designing elements that grant a new and latest version to the packaging. 

• Annex the window patch
• Artwork with a minimalistic approach
• Die-cut shapes on boxes
• Full-color printing
• CMYK printing

These options make the overall image of products distinctive and unique. However, the brands can easily give a brand-specific look to the lipstick boxes by using different design options. 

Go for the sizing of these boxes as per your lipstick products.

The size matters a lot when it comes to packing any cosmetic product. The reason is the safety of the products. The very tight packaging is not suitable for lipstick as it endows a very inverse unboxing experience. Contrary to this, very loose boxes also cause damage to the lipstick kits. That is the reason brands need to pick the right size of box for their lipsticks. Luxury brands also use cushion material trays and dividers inside these boxes to make them more secure. It also helps to fix the lipstick tightly in the boxes without any damage to the box and lipsticks. 

The shape of lipstick boxes also matters a lot.

It totally depends on the lipstick brands to endow any specific shape to the packaging of their products. However, it is also important to think that the shape of the lipstick boxes must be functional and charming. So, the most common shape is that is used for the lipstick packaging and customized lipstick boxes are:

• Cylindrical
• Twist-up tube
• Reverse tuck end boxes
• Straight tuck  end boxes
• Triangular boxes
• Hexagonal boxes for multicolor lipstick kit

In addition to this, brands are also free to adopt any custom shapes for their lipstick products. Here are a few more shapes that are used to pack the single lipstick. 

• Standard twist-up lipstick boxes 

This is the traditional and easy-to-carry form of lipstick boxes and twist-up tubes. Moreover, these lipstick boxes are very functional and typically the most affordable option.

• Sleeve style boxes: 

Some brands opt for sleeve box styles that are portable and also cover the  minimalist or modern designs. These boxes are really versatile and grant a new version to the packaging easily. 

• Square or other geometric shape lipstick boxes: 

Number of cosmetic brands use unique and bold geometric shapes for lipstick packaging that make their lipstick stand out. These boxes annex the style and aesthetic look to the lipsticks. 

• Luxury lipstick Packaging: 

High-end brands may go with metal or glossy touch that make lipstick packaging with intricate designs. These features create a luxurious feel. And also grant an unforgettable outlook.  

Grant aesthetics to opening and closing of these lipstick boxes

The opening and closing of boxes need special care, and lipstick boxes need to be made more opulent.  And the closure mechanism of the lipstick packaging is an essential part of the customization process. So, here we discuss some closure mechanisms that brands need to consider:

• Tuck-end closure 

It is one of the simplest and most common types of cardboard lipstick boxes. Basically, this type of box has flaps on both ends that secure the lipstick from dropping and damage

• Seal-end closure

For extra security the box is sealed with adhesive from bottom and this type of cardboard lipstick boxes is safer and more secure than others. 

• Magnetic closures lipstick boxes: 

These types of closures are really popular for luxury cosmetic brands. Magnetic closures provide a satisfying, secure seal. And lipstick brands also use these boxes for their ultimate collection of lipsticks. 

So, these are the few best closure mechanisms that make endow luxury to simple boxes. Again it is the choice of the customers to choose any type of closure mechanism for their custom lipstick packaging. 

Add interior decoration that makes the overall image of the brand.

What is inside the box of your product, but that is not enough? If you want to amuse your customers when unboxing, then designing the interior of the box is as important as the exterior. Many brands use this technique and get positive results. You can print anything inside the lipstick boxes. Any design, typography, color theme, texture, or images of ingredients used in lipstick. This would help decorate the boxes from the inside, and when the customers open the box, it would give a luxurious sense to the products. 

Annex elements that make the brand prominent on custom lipstick boxes

It is the time when packaging without adding a branding element is just a waste of time and resources. Everyone knows that packaging is the first touchpoint for customers and brands. That is why effective branding on lipstick packaging will easily convey brand values to the customers. Let us have a close look at how it works. 

The brand logo of the lipstick brand and other typography options

The logo is one of the most prominent features on lipstick packaging. The font style, color, and placement of the logo all contribute to the brand's identity. When designing your logo and typography:

• Font Choice: 

Here, customization allows the brands to use fonts and writing styles that endow the brand image with lipsticks. Moreover, bold and modern fonts work well for fashionable brands. However, cursive or serif fonts convey elegance, and these are suitable for traditional lipstick packaging.

• Size and placement of logos on lipstick boxes: 

While designing the logo, you must try placing it on the boxes on the software. It ensures that the logo is large enough to be recognizable. Also, make sure the logo is not too large to cover the full space of lipstick packaging. However, it is important to balance the logo's prominence with other design elements.

Finish the look of custom-printed lipstick boxes with amazing options 

There are a number of finishing options that are used to make the lipstick packaging more secure and aesthetically appealing. A few of the add-on options are as follows:

• Laminations and coating
• Gloss and matte effect
• Foil stamping
• Die-cutting
• Window patching
• UV coating
• Trays and cushion material
• Spot UV coating

And many other add-ons are available for the brands who need to make the boxes more luxurious and stylish. 

Wrap up the discussion.

All the above facts let you know how important custom lipstick packaging is for the brands. Now, it is time to pick the right options after studying this lipstick guidebook. This guide will help you design an exclusive lipstick box for your brand. Moreover, it is also very important to select the right lipstick packaging supplier for your lipstick. That is the reason we offer our clients unlimited customization options for producing remarkable custom lipstick boxes for their lipsticks.