Custom Postage Boxes

What’s the Difference Between a Mailer and Shipper Box & Which is Best for Your Brand?

When it comes to shipping your goods, the options are limitless. Depending on the nature of the product, you can either go for shipper or mailer boxes.

A mailer is a one-piece box that assembles easily without requiring extra supplies like tape or glue. The flaps in these boxes account for a self-locking structure. These retail boxes are ideal for displaying and shipping lightweight products. They are commonly used by brands selling daily-use items online and also work best as subscription boxes.

On the other hand, shipper boxes are typically made from more sturdy materials, like corrugated stock. These boxes require tape for top and bottom closure. The additional tape on the boxes makes them perfect for handling heavier products and the toil of a warehouse while upholding your brand’s presence. A custom printed shipper box speaks for your brand throughout its journey.

As far as the best option for your brand is concerned, it depends on the weight and nature of your products. If you are selling lightweight goods and shipping them via road, mailer boxes are the right pick. For heavier products or air transit, shipper boxes made from corrugated stock are the perfect option, as they can bear the external weight, moisture, and heat much better than their mailer counterparts.

Custom Postage Boxes – The Best Friend of Online Startups

Online sales and postage packaging boxes go hand in hand. Many brands only focus on the online realm and don’t opt for brick and mortar sales due to high operational costs. In this way, they don’t have to manage large networks of supply chains. All they have to do is ship their products to the buyers when they receive an order.

Custom postage packaging not only provides a safe housing for your brand’s products but also works as a solid tool to create a distinct identity. This is made possible in many different ways.

• Firstly, custom postage boxes with a logo make buyers remember your brand’s specifics, resulting in repeat buying and customer retention.
• Secondly, most online buyers are buffs of sharing their shopping experience with the world. By providing goods in quality packaging, your brand can win positive mentions, resulting in reducing the hesitation among shoppers to try a new product.
• Thirdly, when online buyers receive a product undamaged or unmoved, it raises their expectations, which you can augment further with high-quality goods. All this helps brands earn more referrals and positive word-of-mouth.

But to get all these benefits, you have to have impeccable custom postage boxes while controlling the overall cost of buying them. CPP Boxes is here to help brands streamline their packaging process so they can yield maximum benefits from it. Let’s explore some practical tips in this domain to make things easy for brands.

Artwork and Graphics to Beef Up Visual Vibe

Who says that mailer or shipper boxes can’t be customized? With us, you can modify the outer print as much as you like. Most brands go for a dual approach when it comes to designing custom postage boxes. They dedicate some parts of the box for branding and some for writing the recipient’s details.

By picking different colors, shades, fonts, artwork, and graphics and altering them as per the nature of your product and buyers’ preferences, you can easily convert ordinary cartons into personalized postage boxes. These boxes are great for luxury products. Moreover, these elements are a sure-shot way to market your brand and products, starting from the warehouse to their final destination.

Color Selection and Printing for Elegance

Depending on the nature of your product and your budget, you can go with different color selection systems. Most brands select CMYK for custom printed postage boxes as it is cheaper than Pantone Matching System. The latter is a handbook for hundreds of colors with codes that result in a 100% accurate match compared to CMYK colors. For postage boxes made with Kraft, a no-color option is also available, as these boxes have a pre-existing appeal that works like a charm for eco-conscious buyers.

Offset printing is suggested for postage packaging boxes as it is cheaper than digital printing. It transfers inked images to the printing surface compared to digital, which uses computerized pictures.

Various Coatings for Impressing Buyers

Custom printed postage boxes don’t get a wow factor without applying relevant finishing techniques. CPP Boxes offers the following techniques to brands for amplifying the final look of the boxes.

• Embossing: Puts focus on certain elements of the box by raising them; this is commonly used for branding purposes.
• Debossing: Creates a differentiated appeal by indenting some parts of the outer print; it adds a sophisticated appeal to the box.
• Gloss: Applies a shiny look on the surface of cardboard postage boxes; it is often used to enhance the shopping experience.
• Matte: Imparts a non-shiny and smooth look on the box, best for giving a decent and elegant touch to the box.
• Spot UV: Lends a prominent appeal to some sections of the box against a standard or matte background, it is used to make buyers remember your brand’s name.

Wholesale Custom Postage Boxes for Cost-Effective Packaging

The importance of cutting costs in every aspect of doing business is critical for online brands. Some of them even offer free shipping to attract more buyers and get a competitive edge in the industry. In such a scenario, packaging costs can make a big dent in their profit margins. This is why ensuring maximum cost savings is critical.

One practical way to keep the overall packaging costs in check is to buy custom postage boxes at wholesale rates. However, the decision to buy these boxes in large numbers cannot be whimsical. It must be supported with an analysis of expected sales over a certain period. If brands are calculating their sales over one year, they must also include fluctuations of various seasons and events. For example, if your brand sells Christmas tree ornaments, you must factor in its increased demand during the holiday season. In this way, you can estimate the required number of boxes and then order them, ensuring maximum savings.

CPP Boxes ensures maximum savings for all of its clients and has kept a minimum order quantity of only 100 units, a mediocre figure while buying boxes. This also allows brands to get cheap custom postage boxes with different designs for various products.

Your Search for the Best Custom Postage Boxes Ends Here!

Stop searching for the best postage box near you, as you are with CPP Boxes, a leading packaging supplier in the US. Our custom postage boxes are top-of-the-line cartons that ensure you get the perfect design on fine materials that your products need. Work with us and enjoy various perks with free shipping and design support, a quick turnaround time of 5-7 days, and complimentary digital mockups with physical sampling upon request. Just drop us a message at info@cppboxes.com, and one of our brand analysts will be with you shortly.